What term describes a price adjustment by a seller to encourage purchase?

The term that accurately describes a price adjustment by a seller to encourage purchase is "Allowance." This term typically refers to a reduction or concession applied to the standard price of a product or service to stimulate demand or encourage sales. Allowances can be used to clear out inventory, incentivize bulk purchases, or react to competitive pricing in the market.

In the context of sales and marketing, allowances are often deployed strategically to increase the attractiveness of a product to potential buyers, ensuring that the seller can achieve desired sales targets and maintain market share. For instance, a manufacturer may offer retailers a monetary allowance for selling a specific product at a reduced price, making it more appealing to consumers.

The other options, while related to pricing strategies, do not explicitly refer to the act of adjusting prices to promote purchase in the same context. Promotion usually encompasses broader tactics including advertising and sales strategies. Digital pricing refers to pricing strategies leveraged in online platforms and does not inherently imply an adjustment for encouraging purchases. Import pricing would pertain specifically to the costs of goods brought into a country and does not directly connect to price adjustments aiming to stimulate consumer buying behavior.